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If 2022 felt as if it flew by faster than you could blink, you are not alone. In truth, many people are feeling this way as the past 360+ days have been nothing short of tumultuous. From global conflict to a World Cup, there were enough notable events to fill an entire decade. But time stops for no person – 2023 is here whether you like it or not.
A new year often stands for the start of something fresh. While this article will in no way help you meet your New Year’s resolutions in the weight room, it will help your marketing agency continue to gain professional ground. Billboards in Boston could be a great option here. But do not dilly dally in making a choice. Afterall, marketing strategies are often like fresh fruit – their shelf life is much shorter than you would prefer. To help keep your agency fresh, here are 4 marketing strategies you should try in 2023.
1. Make a splash online, but keep it brief
The idea above might not be the most intuitive at first glance. But hear it out before you jump to any conclusions. This is easier said than done when it comes to the internet. As any experienced marketer knows, they must focus a hefty portion of their efforts towards online marketing. Additionally, they are very much aware of the fact that failure to garner online interest will likely result in financial loss. But the immeasurable size of the internet poses a significant problem. How are you supposed to navigate this? Well, for starters, you will want to partner with a well-known content creator who stands out from the rest. Be careful though, if you inundate their audience with content like this, potential customers will grow tired of your brand.
2. Do something in the “real world”
Many aspects of our lives are dictated by smart devices and the like. In fact, these devices make much of our modern world go round. The overwhelming presence of the work-from-home lifestyle necessitated by the pandemic is evidence of this. But no matter how you cut it, a digital world is no replacement for tangible human interaction. Despite how much you might try to convince yourself that Zoom call was enough social activity for the day. Should you choose to get behind this ideal, you should find your marketing efforts are not nearly as trying as before. Why is this the case? Well, people are far more trusting of others they meet in person than a bright and shiny internet ad. If you are honest with yourself, you would likely say the same thing. So, host a community event, public facility tour, or any other creative event idea you can come up with!
3. Engage the consumer!
An alternative way to summarize the idea above is as thus – modern technology has amazing capabilities. But it also has a noticeable downside in the shape of addiction. It is not uncommon to see entire families out to dinner with each member staring at their phones rather than conversating. No one wants to put their device away. While interpersonally unhealthy, your marketing agency can convert vague interest into completed sales by taking advantage of this reality. How so? Well, it is simply really – give these phone users something to keep them engaged. An app, interactive ad, game, chat bots, really anything that holds the human attention will do. Of course, the end goal of this effort is for these people to become customers of your business so keep that in mind when imagining ideas for this area of marketing.
4. SEO stops for no one!
You may feel incredibly weary after hearing or reading the phrase ‘search engine optimization.’ Given the amount of attention and other resources paid to this marketing effort over the last few years, said feeling is understandable. But you must shake off the grogginess as SEO is, and will be, a mainstay in marketing for years to come. The algorithms which support this practice will continue to learn and expand their abilities. Google, a leader in SEO, also has un-released technology related to SEO coming down the pipeline. So, if you want to be practical in your decision making regarding 2023, then adhere to these simple words – use SEO.
If 2023 is anything like the first couple years of this decade, we are in for another interesting few months to say the least. But do not let these things distract you. Instead, begin considering and selecting the marketing strategies you will use in 2023. Maybe, just maybe, you found one of them listed here.
